I like narrative storytelling as being part of a tradition, a folk tradition.
The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.
Prior to co-founding PlainJoe in 2001, Peter had a background in information technology. He worked for IBM, Johnson & Johnson, ThinkWare, and PMGX-a technology firm he founded and still owns. His background includes a Business/Information Systems degree from Cal Poly and years of experience in Information Technology, design production, brand development, marketing and advertising.