Matt Ferguson

Matt’s career began at the Walt Disney Company, where he led national brand and marketing programs for the Walt Disney World destination, Walt Disney World Resort Hotels, Golf and Dining, and ESPN Wide World of Sports. Over the course of his career, Matt has worked with dozens of multi-national companies, including Cedar Fair Entertainment, the Biltmore Estate, Chiquita, and Habitat for Humanity. Matt's Projects Bethany Children's Health Center TRANSFORMING A BELOVED CHILDREN’S HOSPITAL THROUGH HEARTFELT SPATIAL STORYTELLING Storyland Studios partnered with Bethany Children's Health Center to reimagine its campus through an immersive, story-driven master plan, blending healing environments with engaging, interactive spaces that uplift young patients and their families. Matt's Projects at Previous Firms Disney's Animal Kingdom CRAFTING IMMERSIVE BRAND EXPERIENCES FOR DISNEY’S WILDEST THEME PARK As part of his tenure at The Walt Disney Company, Matt contributed to brand and marketing strategies for Disney’s Animal Kingdom, one of the most immersive and narrative-driven theme parks in the world. ESPN Wide World of Sports SHAPING THE BRAND EXPERIENCE OF DISNEY'S PREMIER SPORTS DESTINATION Matt played a key role in the brand and marketing development for ESPN Wide World of Sports, a premier multi-sport complex that hosts elite athletic competitions, training camps, and global sports events at Walt Disney World Resort.