PlainJoe Studios

I would rather entertain and hope that people learned something than educate people and hope they were entertained.

Walt Disney Company
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The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
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2 | 42 Community Church

2|42 Community Church, Ann Arbor, Michigan / Environmental Design / Wayfinding / Children’s Ministry / Adult Lifestyle Graphics / Children / Children’s ministry / Theme / Theming

Re-Purpose with a Cause

This project was marked by creative challenges and a tight budget. 2|42 bought a run-down warehouse in the worst part of town and wanted it transformed. Their idea was to reclaim the environment by reusing as much as possible to create a refuge for family and children. Plain Joe Studios/we worked within the existing structures to bring out the best of the raw materials. The result is a multi-functional community center where people can connect, bring their kids on a rainy day for basketball or soccer, take a fitness class, enjoy a cup of coffee, and gather to worship.

“If someone can read the story of your space they can get a sense of who you are, as long as the story is well told and intentional.”

Mike M.