Let’s be honest – the stories about Las Vegas (and the people they’re about) are powerful. They can be life-giving or life-destroying. At Central, nestled in the heart of “sin city,” we helped bring the Vegas stories of God’s grace to life in every touch point of the church’s brand experience- across physical and online environments.

To help Central tell their story online, we designed a clean, minimal style that’s easy for visitors to use. Instead of burying users in content, we made the site copy concise and readily available, clearing the pathway for engagement. Best of all, we worked on together on the development of the Media Social Platform to augment the web site’s ability to reach and connect their online viewers with real live community.

The original Central building called to mind the vibe of a stale hospital rather than the thriving ministry connected to the Las Vegas valley. PlainJoe developed environmental graphics systems to work within their permanent and portable campus locations and designed graphics systems for use across the entire church. The full set included lifestyle and story-telling graphics, wayfinding systems and children’s ministry theming.