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It’s kind of fun to do the impossible.

Walt Disney
It is a curious thing that the more the world shrinks because of electronic communications, the more limitless becomes the province of the storytelling entertainer.

Walt Disney


Discovery Phase


Our multi-disciplinary team of financial, design and construction experts will work with you to craft a “strategic feasibility box” within which the project will live as it is developed. A framework budget and master schedule are developed to determine the appropriate levels of financial and time investment that should be allocated for initial phases of development.


The existing facilities are “audited” for gaps and opportunities in the areas of:

  • Guest Experience
  • Worship / Adult Capacity
  • Children / Youth Capacity
  • Parking / Site Capacity


The PlainJoe BlueSky Workshop


Whether we are master planning a 1,000 seat venue, a 10-minute attraction, or a 100-acre theme park, design starts with the PlainJoe BlueSky Workshop. This process begins with a collaborative work session involving our team and your key stakeholders.


In this interactive process, we will discover your unique story by articulating three elements:

  • Setting – Distilling the unique “sense of place” of your community, influences, inspirations and history.
  • Character – Defining your “tribal” identity as well as your community’s psychographics/demographics.
  • Plot – Outlining your story arc, mission, and purpose.


At the intersection of these three story elements lies the “Big Idea,” which once uncovered, will serve as our guiding design principle and influence hundreds of decisions across multiple disciplines by providing design logic and internal consistency.


Once the “Big Idea has been defined, we work with you and your team of core stakeholders to conceptualize, understand, and articulate the placemaking implications of your unique setting, characters, and pl


Based on Walt Disney’s “lost weekend” with Imagineering legend Herb Ryman, we develop the master plan, a three-dimensional perspective, the thematic storyboards, and signage and graphic concepts on site. The work of several months is compressed into several days spent at your current facility where we steep ourselves in your unique DNA and “land the plane” for the project.

PlainJoe Studios

Who is PlainJoe?

We are a unique multi-discipline design studio with significant experience in crafting children's ministry spaces that kids enjoy and leaders love.

In every environment, physical and virtual, we shape stories that move people and bring brands to life.

We Offer

  • Architecture & Environments
  • Brand Strategy & Identity
  • Web Design & Development
  • The Integrated Experience (all the disciplines together)
View Our Work