PlainJoe logo

In the end, the only thing you really own is your story.

Australia (2008)
I fundamentally believe that storytelling is what fuels this company… and it belongs at the center of how we organize our businesses.

Bob Iger - Walt Disney Company

Plain Who?

As the name suggests, we’re not in this to build our story; we’re in it to build yours.

We’re not a full-service agency; rather we’re down-to-earth specialists, artists, architects, strategists and problem solvers that know how to design brand identities, interactive experiences, architecture and physical spaces that connects story, creates value, and captivates audiences.

It’s kind of fun to do the impossible. -Walt Disney

Our Expertise

We can perform any single service within any of the 3 dimensions of our expertise. However the magic happens when we are able to offer the immersive experience—creating a tremendous amount of continuity for your story across every touchpoint.

Strategic Storytelling

  • Brand and communication audits
  • Naming
  • Brand architecture
  • Positioning and personality
  • Logo and identity systems
  • Strategic messaging and brand voice
  • Print and packaging design
  • Brand guidelines
  • Brand story workshops and training
  • Production and implementation

Spatial StorytellingSM

  • Architecture
  • Master planning
  • Interior design
  • Immersive theming
  • Attraction design
  • Placemaking and identity graphics
  • Wayfinding systems
  • Digital integration
  • Augmented reality

Digital Storytelling

  • Custom web development
  • UI - Design (web and app)
  • UX - User Experience design
  • Database and system integrations
  • API development
  • Content strategy
  • Augmented reality
  • New media
storytelling reveals meaning without committing the error of defining it. -Hannah Arendt
storytelling is the most powerful way to put ideas into the world today. -robert mcafee brown

Our Values

How we work and the relationships we make are critical to who we are. Our values guide us and provide a window into what it’s like to work with us.


  • (Captures the personal posture of our team)
  • Elevate and serve the needs of others.
  • Champion clarity.
  • Close the loop.
  • Anticipate what’s next.
  • Love enough to be honest.
  • Steward like you own it.


  • (Captures our approach to the work)
  • Provide what’s right, not just requested.
  • Focus on the way forward.
  • Acknowledge our limits.
  • Fight for collaboration.
  • Encourage divergent thinking.
  • Keep improving.


  • (Captures our distinguishing characteristic)
  • Believe in something bigger than yourself.
  • Be uniquely you.
  • Live life together.
  • Choose loyalty, even to a fault.
  • Treat everyday like it’s casual Friday.
  • Break bread, often.
I like narrative storytelling as being part of a tradition. a folk tradition -bruce springsteen

Our Approach

We facilitate a process that articulates your story through the use of "Story Circles." Each circle helps to capture foundational aspects of your unique narrative.


  • Discover the setting
  • Define the characters
  • Uncover the plot

At the heart of these aspects we’ll capture your story.