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The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
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In the end, the only thing you really own is your story.

Australia (2008)
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Peter McGowan

President & Chief Storyteller
Peter McGowan is one of the founders of PlainJoe and Storyland Studios. He is a champion of bringing clients’ unique stories to life by broadening their visual vocabulary beyond words and helping shape the cultural influence of their organizations. Having worked with large-scale corporate clients such as Infinity, Nissan, IBM and Johnson & Johnson, as well as creative pioneers including Disney, Universal and Lego – Peter has a robust background in technology, art, and architecture which has equipped him to skillfully integrate these fields of design to tell immersive stories on the graphic and environmental stages. He is especially passionate about partnering with non-profit and cause-based organizations to reflect their missions with excellence and heart. At the end of the day, he loves spending time with his wife, Jennifer, and their three kids making memories that usually involve Lego sets, Star Wars, Disney, or all three.