Signage & Environmental Graphics | Church Building Projects Masterclass: Session 3

In Session 3 of the Church Building Projects Masterclass, Bryce Reyes will walk you through the important role signage, wayfinding, and environmental graphics play in shaping a church’s first impression. Grounded in the story of your church, this session explores how thoughtful design choices – from materials and typography to placement and visibility – can create a more welcoming, intuitive, and cohesive experience. Bryce also shares practical insight into common signage mistakes, cost-effective solutions, and how churches can use graphics and placemaking elements to reinforce their identity across every touchpoint.

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During seasons of church growth, having adequate space becomes a constant pressure. Adding services is one of the best strategies you can engage in to improve the health of your church: It forces you to multiply the number of leaders in your church, increase volunteers, and create simpler systems.

But there comes a point in time when you are approaching that critical mass in all of the services you can reasonably add, and it’s time to consider building or expanding a facility.

So, what do you do when you are staring down that reality?

In this free masterclass series, The Unstuck Group, PlainJoe Studios and friends will walk you through it from start to finish.

Learn how to approach a necessary building project in a strategic way that leads to the healthiest outcomes.

Whether you need to build for the first time, expand or update an existing facility, renovate a building you were gifted, or construct a campus’ first permanent home, you will walk away with a clearer understanding of all the elements you need to consider, and the logical order to take them in:

1. The first meeting you need to have & what to bring
2. Crash course in architecture & master planning
3. Crash course in good signage, graphics and theming
4. Wise planning for audio, visual and lighting
5. Interior design basics to save you money down the road
6. Generosity initiatives that work
7. Selecting the right banking partner
8. Sustaining momentum after you move in

In this 6-hour online series, learn everything you need to know about the types of church building projects and the various issues you need to consider.
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At PlainJoe, a Storyland Studio, we partner with churches, nonprofits, faith-based organizations, and educational environments to create unforgettable strategic, interactive, and spatial stories that lift the Spirit.
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ABOUT THE UNSTUCK GROUP
We’re passionate about helping church leaders like you grow healthy churches. Through practical coaching and proven strategies, we guide churches to align their vision, strategy, team, and action for lasting impact.