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Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin
I like narrative storytelling as being part of a tradition, a folk tradition.

Bruce Springsteen
News & Updates

Sneak Peek – Bayside Granite Bay Redesign

PlainJoe is taking part in Thrive Leadership 2018, “3 Days That Will Ignite Your Passion and Recharge Your Leadership.” It’s an honor to join leaders, dreamers, and doers like Louie Giglio, Aja Brown, Scott Harrison, Bob Goff, and Levi Lusko.

If you’re attending Thrive Leadership at Bayside Church, we want to give you a sneak peek at PlainJoe’s redesign for the Granite Bay campus.

The redesign will include a new modern glass atrium with soft seating areas. A high vaulted ceiling structure extends the public entry leading into the church. Soft seating creates exterior living room space for personal connection. A future sports park will include soccer fields for neighborhood leagues.

As you walk around the campus, try to picture what it will look like when the project is finished.

For a deep dive, check out this 3D fly-through of Bayside’s future facilities.

This incredible video fly through of our design was created by our friends John Shulters of Ascension Studios in Placerville, CA ( ) and Paul Davis of Valley Graphics in Roseville, CA (

We’re humbled to be Bayside’s design partner at 4 of their other sites as well.


Meet PlainJoe at Thrive Leadership

Our Chief Creative Officer, Mel McGowan will be sharing his insights during 2 breakout sessions at Thrive Leadership:

Lessons from Disney: From the Magic Kingdom to God’s Kingdom
Thursday, May 3 // Advanced Leadership Session B // 1 PM

Harnessing the Power of Story to Grow Your Church
Friday, May 4 // Breakout B // 1:30 PM

Mel combined his background in film and design during a decade-long stint at the Walt Disney Company. Post-Disney, he has led teams which have won multiple Solomon Awards for “Best Church Architect,” and “Best Builder” and is the author of Design Intervention.