Situation
One Church, a Dozen Front Doors
The Church of Eleven22 is a movement across Northeast Florida and South Georgia. Thirteen campuses and counting, three of them inside Florida correctional facilities, plus an online campus reaching people who may have never set foot in a building. It’s built around one mission: helping people discover and deepen a relationship with Jesus Christ, then become disciples who make disciples.
With that many front doors, the church needed one thing to stay consistent no matter which door a person walked through: the message. The problem was that their website was working against that goal. Sermon content had no single home. It lived in scattered places across the site, boxed in by ministry pages, event listings, and campus information, so the one thing most people came for sat buried under everything else. A first-time guest hoping to watch a message or plan a visit had to dig to find it. For a movement whose entire purpose is one message reaching all people, that message had become the hardest thing to find.
The church’s own goal for the rebuild put it plainly. Sermons needed to be front and center, everything else secondary, with one source of truth for sermon content. The challenge wasn’t reach. The church already had that. The challenge was focus: making sure that no matter which door someone walked through, the first thing they found was the message at the center of it all.
The site needed to serve that mission directly. A movement for all people isn’t a single audience, and it isn’t a single campus. It’s one story that needed one clear way in.
Solution
A Rock RMS Integrated Site Built around the Sermon
PlainJoe partnered with The Church of Eleven22 on a full website rebuild in WordPress, built around the church’s own stated priority: sermons first, everything else secondary.
In a movement with this many front doors, the website stands as the widest of them all. Many people who attend The Church of Eleven22 first meet it through a screen rather than any single campus, which is why the message could not sit anywhere but at the top.
The result puts the sermon first, literally. The homepage leads with the current series and a direct “Watch Sermons” call to action before a visitor makes any other choice. Below that, a dedicated section places the latest message on demand next to in-person service times, so watching and planning a visit read as two versions of the same next step, not two separate ones.
One tier down sit the church’s ministries – Kids, Students, 1825 (young adults), and Special Needs – each with its own dedicated page, so the homepage stays clean and image-led rather than crowded with copy.
Behind that front page sits the harder problem. A movement this size runs on data, so PlainJoe integrated the new WordPress site with the Rock RMS church-management platform, keeping the website and the church’s internal systems in sync across every campus. Rock RMS now unifies every campus in one site, so the church can add new locations without a rebuild.
Transformation
From Scattered Content to One Story
For all the visual updates, the biggest change for the site was ultimately structural. Before, sermon content had no single home and competed for space with everything else. Now it leads. A first-time guest lands on service times and the current message without digging past ministry pages to find them, and a member at any of the thirteen campuses meets the same sermon content no matter which door they walked through. One movement, one way in.
That structural shift is what helps the thirteen campuses scale as one. Where the same church once risked a jumbled, campus-by-campus experience, the site now serves as a point of unity. New locations plug in with ease, and the message stays identical
PlainJoe led the redesign’s strategy, the WordPress build, and the complex Rock RMS integration, guiding the church through a kickoff process to define the site’s structure before designing around it.
The result is a church website most never attempt: a sermon-first architecture that grows with their momentum instead of straining against it. When the message is at the forefront of a site, more people find their way to it, across all thirteen campuses, online, and even at three correctional facilities.
