Situation
A Devotional Grows into a Movement
Skye Jethani is an award-winning author, speaker, and co-host of the Holy Post Podcast. Early in his career, he spent many years thoughtfully creating content at Christianity Today. Along the way, he began writing daily devotionals. Over time, Skye found a growing audience through his devotionals series, With God Daily. What began as a side project steadily expanded; readers signed up, told their friends, and soon thousands were starting each morning with a devotional in their inboxes. As momentum built, it became clear that the brand and platform needed to evolve to meet the moment. It was time for a fresh identity—and a website built to support it.
Solution
A Brand Refresh and Digital Foundation
PlainJoe partnered with Skye to help navigate both challenges. We began by uncovering the heart of Skye’s brand through a Brand Personality exercise, bringing clarity to his voice, tone, and presence. From there, we brought the brand to life visually, developing a refined color palette, custom typography, and a fresh, modern logo. With the new identity in hand, we turned our focus to the website—applying the refreshed look while restructuring the platform to support a growing subscriber base and deliver a smoother, more dynamic user experience. Finally, we unified two separate donation platforms into one, making Skye’s life a whole lot easier.
Transformation
A Platform That Deepens Daily Devotion
Partnering with Skye Jethani was truly inspiring. Stepping into his world and seeing the impact With God Daily is having on so many people made the project both meaningful and fun. With the new brand now infused into the website, a clear and compelling story is told, making it easy for new readers to sign up and for current subscribers to access their content. Skye’s devotionals shine on the new platform, deepening people’s communion with God and transforming how they see the world.
