Is there a strategic reason that this ministry should have a brand of its own?
In order to answer yes, the ministry must do one or more of the following:
Target an internal audience with a unique and unexpected ministry offering which supports your long-term strategy.
Emphasize a core ministry of your church that is strategically vital to your overall reputation.
Target an external audience that is "tuned out" or opposed to church in general.
Extend the services of your church beyond what your community considers "typical" for a church.
