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Stories are light. Light is precious in a world so dark. Begin at the beginning. Tell a story. Make some light.

Kate DiCamillo, The Tale of Despereaux
You can create a business, choose a name, but unless people know about it you're not going to sell any products.

Richard Branson

Free Communication Tool:

Ministry Brand Decision Tree

3 questions every church should answer before creating a new ministry brand.

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Is this ministry wholly owned and directly controlled by our church?

This means we’re not partnering with or using another brand.