The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.
I fundamentally believe that storytelling is what fuels this company… and it belongs at the center of how we organize our businesses.
Bob Iger - Walt Disney Company
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