Children’s Hunger Fund (CHF), a nonprofit in California, wanted create a fully-immersive experience that would bring visitors face-to-face with the reality of poverty.
Rather than showing a predictable training video before entering the warehouse, they wanted to take volunteers and guests on an eye-opening journey of insight, empathy, and action.
CHF’s Poverty Encounter is a walk-through attraction recreating the experience of visiting impoverished communities and telling the true stories of the suffering children who live there.
PlainJoe worked with CHF to develop an experiential sequence of encounters around the key objectives that CHF felt were important for telling its story well.
Hand-in-hand with the CHF team, we created realistic set designs, mind-blowing immersion, and an emotionally captivating storyline that would carry throughout the entire exhibit.
The experience concludes in CHF’s volunteer warehouse where visitors are invited to take immediate action building food boxes for families in need.
The Poverty Encounter opened at the Children’s Hunger Fund global distribution center in Los Angeles in 2018.