To create more interactive experiences for the Museum of the Bible (MOTB) in Washington, D.C. in the aftermath of its grand opening.
Soon after the MOTB opened, its leadership team began to recognize the need for additional visitor experiences. They wanted to incorporate mixed reality into their museum tour, and they partnered with PlainJoe: A Storyland Studio to build out and implement the idea. The PlainJoe team worked alongside MOTB’s team to conceptualize and create an innovative VR experience using OVRx technology.
PlainJoe teamed up with OVRx to develop the show control system. OVRx provided exclusive legacy content to get the job done: incredible 360° footage they’d secured almost a decade prior, before digital photogrammetry (3D scanning) was banned in many locations.
We worked with MOTB to develop the Lands of the Bible VR tour, which allows visitors who haven’t had the chance to experience the Holy Land in person to travel virtually to twenty Biblical locations. These locations include the Sea of Galilee, the Temple Mount, and the Church of the Holy Sepulchre. This nine-minute experience supports up to 400 visitors every hour, enabling large groups to embark on their Holy Land adventure together. The Oculus Go headsets our teams selected were designed to play the tour audio through the headbands rather than headphones, so guests in groups can engage with one another during the tour.
Museum of the Bible, as well as the Lands of the Bible VR experience, is open to the public. During its opening year, over 100,000 visitors enjoyed Lands of the Bible. This incredible attraction is a true example of mixed reality, giving visitors a taste of a truly integrated virtual and real-world experience.