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You can create a business, choose a name, but unless people know about it you're not going to sell any products.

Richard Branson
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But how could you live and have no story to tell?

Fyodor Dostoevsky
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True North Church

Merriwa, Australia

CREATING A COMMUNITY HUB FOR A SUBURBAN CHURCH DOWN UNDER

Merriwa, Australia

CHALLENGE

To help True North Church develop a plot of land in suburban Perth, Western Australia, into a community hub that would be accessible to residents throughout the week. 

MISSION

True North wanted to create a place for their surrounding community beyond a church building that would only be open on Sundays. Senior pastor Dean Groetzinger and his team envisioned a multi-purpose facility that would foster connections to God and one another.

This facility would be open to the public, ministering to the surrounding communities every day of the week. No matter a person’s background, age, social status, or wealth, there would be a welcoming place at True North where they could connect and flourish spiritually. 

OUTCOME

The PlainJoe team worked with True North to create a separately-branded space on their campus called The Block: a collection of spaces that would meet community needs in a variety of ways.

The Block houses the Compass Early Learning Centre- an early childhood education space, 115 Collective- a coffee shop and café, The Loft- a co-working space available for community use and The Point- a 400 seat event venue equipped with state of the art A/V equipment. 

RESULTS

As a result of developing and opening The Block, True North is giving back to its surrounding community in a massive way. The church draws both members and visitors into an immersive, three-dimensional life experience that encourages connectivity at multiple touchpoints and transforms lives along the way. 

 

“We keep that story (developed by PlainJoe) at the centre of so much of what we do and it is amazing how it draws people in, helps them get who we are and what we are about and work out if they want to journey with us… It’s awesome.” – Pastor Dean