Branding & Identity

Dr. Jeff Schwarzentraub | Senior Pastor

BRAVE Church, Denver

“We brought in PlainJoe because they understand that God has wired us as humans to be moved by story. Working with their team, we now have a compelling story of our unique place in the kingdom, and we’re beginning to tell it in a more connected way—from when someone first learns about us online to when they show up in person.”

Church & Nonprofit Branding

For over 20 years, PlainJoe has helped churches and nonprofits clarify and communicate their unique stories through branding, interactive media, and designed environments. We go beyond logos and visuals, uncovering the essence of an organization’s mission and values to craft a brand identity that resonates deeply. Our Cast Culture methodology takes this further, equipping teams with strategies for alignment, problem-solving, and organizational health to ensure that every aspect of ministry reflects and reinforces the brand story.

Our process begins with discovery—defining your brand’s personality, positioning, and messaging to create a foundation for consistency and impact. Through audits, workshops, and strategic storytelling, we align every brand touchpoint, from naming and logo design to messaging and brand guidelines. This ensures that all communications, from print and packaging to digital and environmental storytelling, work together seamlessly to tell a cohesive and compelling story.

At PlainJoe, we believe branding isn’t just about design—it’s about creating immersive experiences that strengthen engagement and inspire action. Whether refining an existing identity or building one from the ground up, we develop adaptable brands that stay true to your mission. By bringing vision, strategy, and communication into alignment, we help churches and nonprofits connect more deeply with their communities and amplify their impact.

Capabilities

  • Brand & Communication Audits
  • Naming
  • Brand Architecture
  • Cast Culture
  • Positioning & Personality
  • Logo & Identity Systems
  • Strategic Messaging & Brand Voice
  • Print & Packaging Design
  • Brand Guidelines
  • Brand Story Workshops & Training

Branding & Identity Leaders

Our team and executive leadership include alumni from The Walt Disney Company, Walt Disney Imagineering, Pixar Animation Studios, Universal Creative, and Merlin Entertainments—each bringing a deep passion for creating immersive storytelling experiences that inspire, uplift, and foster meaningful connections. With a heart for faith-based communities, we design environments that engage people on a spiritual and emotional level, helping to shape culture and support life-changing missions.

Got an amazing project in mind?

Let’s work together and let us help you the best way we can, telling your story.