PlainJoe Studios

Storytelling is the most powerful way to put ideas into the world today.

Robert McAfee Brown
Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin
Church Architect
From branding to building. From virtual to physical space. We draw out your story.
Bayside Church
Granite Bay Campus
Mosaic Church
Restoration Roasters
Crossroads Church
Elevation Church
Mariners Church
Granger Church
Central Christian Church
Red Rocks Church
Poverty Encounter
2 | 42 Community Church
Eastside Christian Church
PlainJoe Architecture
PlainJoe Studios has been revolutionizing church architecture and design since 2001. Our team of nearly 100 artists, architects and artisans have imagined, designed and created over 1000 projects for some of the fastest growing ministries in America and the world. Adapted from the unique process and approach of Walt Disney’s Imagineers, our “Spatial Storytellers” have taken lessons from the “magic kingdom” and are applying it to the building of God’s Kingdom for the past two decades by integrating the disciplines of master planning, architecture, interior design, graphic design, branding and UX design in a way that no other organization in the world has.

From their past lives at Disney and Pixar, our creative leaders learned the power of digital and Spatial Storytelling to engage, connect, inspire, and transform.

Since leaving Disney in 1999, our Co-Founder Mel McGowan and Principal Architect Matt Molsberry AIA, NCARB have had the opportunity to serve storytellers such as George Lucas, Rick Warren, Craig Groeschel, Steven Furtick, Jud Wilhite, Max Lucado, Gene Appel, Mark Batterson, as well as countless other leaders of companies, causes, church plants and missionaries along the way.
Project Elements
  • Architecture
  • Master Planning
  • Interior Design
  • Attraction Design
  • Placemaking & Identity Graphics
  • Immersive Theming
  • Wayfinding Systems
  • Digital Integration
  • Augmented Reality
Mel McGowan
Mel combined his background in film and design during a decade long stint at the Walt Disney Company. Post-Disney, he has led teams which have won multiple Solomon Awards for “Best Church Architect,” and “Best Builder” and is the author of Design Intervention. Mel was named one of the top 25 influencers by OC Metro Magazine, is a contributing editor to Outreach Magazine as well as an Adjunct Professor at CBU’s College of Architecture, Visual Arts & Design.

At PlainJoe Studios, Mel creatively leads the unique multi-disciplinary Spatial Storytelling SM studio, which integrates the multiple disciplines of master planning, architecture, interior design, show set design, environmental graphics, and themed attraction design in the creation of compelling experiences and environments around the world.
Principal Architect
Matt Molsberry
Matt Molsberry, AIA, NCARB serves Storyland Studios as a Principal Architect from PlainJoe Studios Architecture, where he oversees the master planning, design, and development of innovative, immersive environments and themed spaces. Previously, he served at Chevlin-Molsberry Architects and Visioneering Studios where he emerged as one of the leading church architects in the nation, serving as the Principal Architect on teams that won multiple Solomon Awards for “Best Church Architect.” Matt is a CalPoly alumnus, and his design studies included a focus on VR and Augmented Reality. Matt cut his teeth at AECOM (the world’s largest architecture & engineering firm) where he was part of multiple architectural teams for various projects and attractions at Warner Brothers Movie World (now Parque Warner) in Madrid, Spain, Disney’s California Adventure, and Disneyland.
Design Intervention Vol 2
Sacred Storytellers
Join our Chief Creative Officer Mel McGowan as he shares powerful stories of physical, sacred spaces. The visionary leaders profiled in this book continue in that tradition by using the resource of physical space to intrigue, invite and inspire others.
Outreach Magazine
Outreach magazine serves as a fresh stream of practical resources and tactics for pastors and leaders and has received both secular and Christian award recognitions. Plain Joe Studios’ Chief Creative Officer Mel McGowan is a contributing editor to Outreach Magazine.
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