PlainJoe Studios

I like narrative storytelling as being part of a tradition, a folk tradition.

Bruce Springsteen
Storytelling reveals meaning without committing the error of defining it.

Hannah Arendt
Shepherd Church

Branding / Environmental Design / Wayfinding Graphics

PreviousExperience Rooted
Our mission at Shepherd Church has always been to lift up Jesus that whole world might believe, as we see in John 3:14-15 and John 12:32. When we got together with Mel and his team, we talked about this theme of lifting up the name of Jesus and being a light in a dark world. Our church is situated on the hills of Porter Ranch in the San Fernando Valley, which makes us feel we are a small part of whom Jesus was talking about when He said, ‘You are the light of the world. A city set on a hill cannot be hidden.’ Then we thought about the city in which we live. Dudley Rutherford | Shepherd Church Senior Pastor