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I like narrative storytelling as being part of a tradition, a folk tradition.

Bruce Springsteen
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The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
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Granger Community Church

ALIGNING PHYSICAL AND DIGITAL SPACES WITH ONE CHURCH’S “UNEXPECTED” THEME

Granger, Indiana

“Fully embodying the idea of being unexpected…”

CHALLENGE

In 2013, Granger Community Church had a heart for making meaningful connections in their community. However, their campus, communications, and online presence were in need of an all-encompassing revamp. Their creative team wanted to build an environment that communicated Granger’s values, particularly their emphasis on fun, community, hospitality, and art. They wanted to fully embody the idea of being “unexpected.”

MISSION

The PlainJoe and Granger teams came together to align the church’s brand, spatial (physical) and web presence with its true heartbeat: creativity, encouragement, unpredictability, relatability, and empowerment. It was important to the church’s team to create a culturally relevant and unconventional environment that felt less like “church” than a spiritually-empowering hangout, both online and off. We set to work planning architectural changes, environmental design, and directional signage that aligned with the church’s core identity and brand values. In addition, we worked to design an online presence for the church that better reflected their identity and values. 

OUTCOME

We transformed Granger’s facility into an open and ambient environment that reflected the church’s revamped brand. Comfortable lounge areas, a bookshop and café were all included to foster a welcoming communal space. Additionally, we designed and built a custom, responsive, search-based website that utilized the latest technology to make information easily accessible, actionable, and shareable. Users could tailor their own content for their next steps in their relationship with the church. 

RESULTS

Granger Church received overwhelmingly positive feedback from the community following its brand, spatial, and digital revamps. Website traffic more than quadrupled with the 2013 site build. PlainJoe continues to enjoy a solid relationship with the Granger team, and we have since partnered with the church to update the custom website framework we designed in accordance with industry standards and technological advancements.

Check out their website: Granger Community Church

“PlainJoe challenged our thinking. They brought the best professional practices of the best storytellers in entertainment, amusement, tactile, and video, and they contextualized it for our individual ministry.” – Kem Meyer, Communications Director, Granger Community Church (2002-2014)