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The basic rule of storytelling is 'show, don't tell.'

Julianna Baggott
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4 Ways to Avoid Being Brand Identical

Date : August 9th, 2016
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Category : Brand Development
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Author : Shawn Stewart

When it’s time to design your new student center, update the website, or refresh the brand identity, it might be tempting to look at one of those “hip” churches and think, “We want our new (thing) to look like (that) church.” Keeping up with the Jones’ doesn’t just apply to your manicured lawn at home. […]