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Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin
The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
News & Events

Random stuff we found interesting, grabbed our attention, or simply some things we would like to share with you.

4 Signs Your Church Needs a Brand Architecture Overhaul

October 13, 2017

How well is your church managing its brand? “Brand Architecture” isn’t a term you hear often in the church world, but it’s a concept you experience every day–everywhere you go.   A great working definition of brand architecture is “the […]

5 Signs You Need to Update Your Church Website

September 26, 2017

If your church has a website, that means you’re ahead of the game, right? Not necessarily. Chances are that your site probably needs to be updated and here are five places that need the most attention.   1) Flow Church […]

Church Renews Its Discipleship Strategy, Story And Space

September 25, 2017

A century-old Free Methodist church founded in 1908 in the middle of Washington state was not the most likely church home and mission field for 35-year-old Mike Wilson. He and I had collaborated on multiple campus expansions of the fast-growing […]