Blake’s focus includes leading the team with a (sometimes unhealthy) hyper focus on championing creative collaboration and clarity. Blake also serves many of our clients,  such as World Vision, the City of Milwaukee, the Bader Foundation, and many others  as a strategic and creative partner. Outside of PlainJoe, Blake serves his community as a bi-vocational pastor and social entrepreneur who has a passion to captivate and reform culture by elevating the stories and value of the nameless. Recently, Blake founded Restoration Roasters, a specialty coffee bar that provides hands-on vocational training for the homeless of his community. Blake also serves as the teaching pastor of Church at the Mission, Volunteer Director of the Corona Norco Rescue Mission, and Chief Executive Officer of Ethur.

Prior to joining the team, Blake held various C-Suite roles with non-profit organizations domestically and around the world, overseeing operations, finance, and marketing. Blake graduated with honors from Azusa Pacific University with a degree in Accounting and, yes, he can still whip out a spreadsheet like no one’s business.

Prior to co-founding PlainJoe in 2001, Peter had a background in information technology. He worked for IBM, Johnson & Johnson, ThinkWare, and PMGX-a technology firm he founded and still owns. His background includes a Business/Information Systems degree from Cal Poly and years of experience in Information Technology, design production, brand development, marketing and advertising.

Peter is also the co-founder of ethur and devotes much of his day-to-day time serving as the Creative Principal and Chief Evangelist of PlainJoe. Peter and his wife, Jennifer, have three children and serves in leadership and ministry roles at Crossroads Christian Church in Corona, California.

Mel combined his background in film and design during a decade long stint at the Walt Disney Company. Post-Disney, he has led teams which have won multiple Solomon Awards for “Best Church Architect,” and “Best Builder” and is the author of Design Intervention. Mel was named one of the top 25 influencers by OC Metro Magazine, is a contributing editor to Outreach Magazine as well as an Adjunct Professor at CBU’s College of Architecture, Visual Arts & Design.

At PlainJoe, Mel creatively leads the unique multi-disciplinary Spatial Storytelling SM studio, which integrates the multiple disciplines of master planning, architecture, interior design, show set design, environmental graphics, and themed attraction design in the creation of compelling experiences and environments around the world.