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We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

Jonathan Gottschall
The basic rule of storytelling is 'show, don't tell.'

Julianna Baggott

Matt Ferguson

Chief Innovation Officer
Matt’s career began at the Walt Disney Company, where he led national brand and marketing programs for the Walt Disney World destination, Walt Disney World Resort Hotels, Golf and Dining, and ESPN Wide World of Sports. Over the course of his career, Matt has worked with dozens of multi-national companies, including Cedar Fair Entertainment, the Biltmore Estate, Chiquita, and Habitat for Humanity. He joined Storyland Studios in 2020 to serve as the Chief Innovation Officer.