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Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin
I like narrative storytelling as being part of a tradition, a folk tradition.

Bruce Springsteen
Glen Ivy

Building on their century and a half of success, PlainJoe worked alongside Glen Ivy developing products reflecting the best of the organization.

Rejuvenating the Glen Ivy Brand

Brand Development

We dove in head first and learned all we could through our discovery process, identifying the essence of the Glen Ivy brand and clearly mapped out how to visually communicate to their target audience.

Discovering Paradise and sharing the journey

Advertising Campaign

Prior to engaging PlainJoe, first time guests to Glen Ivy weren’t sure what to expect. We captured the experience of Glen Ivy through rich photography and video paired with a narrative giving prospective guests a taste of the Glen Ivy Paradise through their print and outdoor advertising platforms.

“We are very pleased with the partnership we have with PlainJoe. Within months of launching our rebranded website we saw a significant upturn in the number of page visits, users and pageviews. In addition the content and photography are more engaging, informative and are a true reflection of who Glen Ivy is.” Laura Nichelson | Marketing Production Manager

Developing a refreshing website

Website Development

PlainJoe designed a fully responsive website so the Glen Ivy story could be told across various devices, from desktop to mobile, which is important when you’re poolside.