PlainJoe Studios

Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin
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The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
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Las Vegas Mob Experience

Las Vegas Mob Experience

Through the use of the latest video, audio, RFID and personalization technology, PlainJoe helped to craft an experience that was truly unique for each and every guest. Inside the attraction, celebrity Gangster Guides addressed the guest by name and led them through the rise and fall on the Mob in Vegas.

 

Throughout their journey, guests were given the choice to either help or hinder the Mob—their decisions ultimately determined their Final Fate at the end of the experience.

"The Las Vegas Mob Experience is a blend of live action, technology-enhanced choose-your-own-adventure and museum-quality archive.”Martin Palicki | inpark Magazine
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