PlainJoe logo

The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
Loading...
Loading...
You’re never going to kill storytelling, because it’s built in the human plan. We come with it.

Margaret Atwood
Loading...
close
Canyon Ridge

Children / Children’s ministry / Theme / Theming / Youth / Student

Canyon Ridge Christian Church, Las Vegas, NV

Rather than hiring a church architect, Canyon Ridge leaders originally worked with commercial firms to develop a campus intentionally devoid of religious symbolism. The resulting unadorned concrete block and tilt-concrete structures created a high school campus look that was unrelated to the surrounding community, and open areas between structures remained windswept and unshaded. Interactive workshops aligned the church’s mission, brand, programming, and master plan around a PATH concept.

The family ministries complex became “Base Camp,” a way station of preparation for youth climbing through life. Props, scenic murals, and a second-story “escape hatch” leading to a desert grotto playground build the theme, while age-appropriate zones facilitate large-group gatherings and breakouts. The challenge of doubling the worship center’s seating capacity while mitigating its mass led to a new balcony built in previously unused air space above the existing seating.

Curved concrete became canyon walls to create a filtered shade canopy for the walkway below. Today the church reinforces its brand through web, print, and environmental strategies, extending the gospel message to cross the path of not-yet-Christians in Las Vegas.