Situation
Clarity for a Transformational Discipleship Message
Emotionally Healthy Discipleship (EHD) had a compelling story of transformation, guiding church leaders, congregations, and individuals toward deeper emotional and spiritual maturity. However, clearly communicating the impact of their extensive resources posed a challenge. EHD needed a strategic storytelling partner to help them inspire and engage their diverse audiences, clearly demonstrating how their materials could empower leaders and transform church communities.
Solution
A Strategic Platform Built Around Tailored Storytelling
PlainJoe partnered closely with EHD to design and build their website, crafting a strategic digital platform rooted in storytelling. We developed customized landing pages, thoughtfully created to resonate with specific audiences—church leaders, individual members, and entire congregations—clearly guiding them toward relevant and impactful content. Recognizing the popularity of EHD’s podcast, we strategically positioned it as a prominent storytelling tool within the website. Additionally, we designed a seamless eCommerce solution to effectively share both digital and physical resources, and built “The Vault,” an engaging, story-driven membership platform which provides ongoing leadership training and discipleship materials.
Transformation
Engaging Thousands Through Story-Driven Discipleship
Through more than 15 years of partnership, PlainJoe has empowered EHD to tell their story in a way that deeply inspires and engages their audience. The website, rooted in narrative clarity and targeted storytelling, has significantly increased audience engagement, with the podcast emerging as the site’s most active feature. By effectively communicating their vision through compelling storytelling, EHD now equips thousands of church leaders and individuals worldwide, enabling transformative growth toward emotionally healthy communities.
