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In the end, the only thing you really own is your story.

Australia (2008)
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The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
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People of The Second Chance

PlainJoe enjoys the privilege of a long-standing relationship with People of the Second Chance. This new concept organization seeks to train and equip people for second chances bringing hope and healing to those who are struggling. We developed branding and product, and designed a website reflecting the uniqueness of this extraordinary organization. We designed The Freeway Series, a multi-product line packaged for individual and group use that has been utilized by many for real life change.

Freeway Trailer