PlainJoe logo

The basic rule of storytelling is 'show, don't tell.'

Julianna Baggott
I fundamentally believe that storytelling is what fuels this company… and it belongs at the center of how we organize our businesses.

Bob Iger - Walt Disney Company

Catalyst Houston

Catalyst Houston - Live Inspired

Marquette, an investment firm led by Darren Sloniger, established this luxury high-rise apartment complex in Houston, Texas. Aptly named Catalyst, the development is designed to centralize the neighborhoods where they’re located and bring high-end living options to people who work nearby.


We collaborated with Marquette on the Strategic Storytelling (branding) and the Spatial Storytelling (environments) aspects of their interior spaces including the design and development of innovative environmental graphics and installations, custom artwork, and interactive virtual tour kiosks in the space.



Houston’s Most Sought After Address

Catalyst Houston desired to create a lifestyle centric brand, which contributes to the City of Houston’s overall efforts in elevating its brand as a dynamic, world city.


The brand and space reflect a personable, youthful and aspiring tone that is in-tune and on-time with active lifestyles.


Located next to Minute Maid Park, where the Houston Astros play, Catalyst tenants enjoy proximity to their work within various downtown business.


“I wanted to be part of the impetus to the creation of the urban core in Houston.”

“Houston had this incredible opportunity, I think, because it was a clean slate. There was a lot of good core employment that was occurring, but no real residential downtown living to speak of,” Sloniger says. “I wanted to be part of the impetus to the creation of the urban core in Houston.”


Catalyst Houston provides an opportunity for downtown living where tenants can explore and truly experience Houston from a new, high-rise perspective.