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The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences, but through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Steven Spielberg
We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

Jonathan Gottschall
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Creating a responsive brand identity for this disruptive healthcare service

Say hello to FetchMD

Ranger Health, a successful urgent care house call service in Texas was ready to expand—first regionally, then nationally. They needed help repositioning their brand and creating a new identity that would help them grow beyond their current footprint.

On-demand care, where ever you are.



To you

In person


We created five distinct icons each representing a cornerstone of the brand’s value proposition.

We designed the user-interface of the consumer-facing app that allows patients to fetch a visit from the nearest available provider.

We knew that a key to differentiating the brand was to develop a refreshingly human tone of voice that playfully positions FetchMD as the answer to everyday healthcare hassles.

In some regions of the country, the FetchMD brand has full-time staff. For those areas, we designed a vinyl car wrap that acts as a rolling billboard. We created shoulder bags for FetchMD providers to carry supplies and minor equipment.

Lastly, we crafted a fully responsive website—the central hub for all marketing and promotion of the brand.