PlainJoe logo

Storytelling is about two things; it's about character and plot.

George Lucas

We like to think about the setting too
Storytelling reveals meaning without committing the error of defining it.

Hannah Arendt


Creating a responsive brand identity for this disruptive healthcare service

Say hello to FetchMD

Ranger Health, a successful urgent care house call service in Texas was ready to expand—first regionally, then nationally. They needed help repositioning their brand and creating a new identity that would help them grow beyond their current footprint.

On-demand care, where ever you are.



To you

In person


We created five distinct icons each representing a cornerstone of the brand’s value proposition.

We designed the user-interface of the consumer-facing app that allows patients to fetch a visit from the nearest available provider.

We knew that a key to differentiating the brand was to develop a refreshingly human tone of voice that playfully positions FetchMD as the answer to everyday healthcare hassles.

In some regions of the country, the FetchMD brand has full-time staff. For those areas, we designed a vinyl car wrap that acts as a rolling billboard. We created shoulder bags for FetchMD providers to carry supplies and minor equipment.

Lastly, we crafted a fully responsive website—the central hub for all marketing and promotion of the brand.